A couple of things came together at the same time early 2020. With the pandemic ramping up, a lot of questions were front and center concerning the economy, exposure, lockdowns and the future. To be honest, I had questions about my exposure and my future. I wanted to reduce face time with customers at my motorcycle performance shop, and found myself spending more time at home. I believe that many people decided to learn new skills or hone existing talents at this time. I decided to craft a superior drink mixer. A tonic with versatility and character.
My drink of choice is usually a G&T or Vodka Tonic. With the extra time at home, I found myself going thru a respectful amount of tonic. That makes up most of the volume on a drink. In an effort to mitigate costs a bit, I started buying average tonic. There is no doubt that the premium tonics make a better drink, but I was wallowing among the Schweppes and Canada Dry range. Your local chain grocer probably has their own brand of Tonic water. I found myself doing taste tests with these budget tonic waters. I realized that I was trying to make the best of the worst drinks. That might have been a low point. It wasn't cost effective to use the premium Tonic water, and the commodity stuff wasn't cutting it, no matter how many limes I used to spruce it up.
Somehow, I ended up Tequila rich. Not a bad problem to have but I only had two solutions for using it. Margaritas or shots. The margs take some effort and the shots are too dangerous. The best surprise that developed while creating our Tonic Syrup is it's versatility. You can mix it with Seltzer water for refreshing drink, add liquor for a different drink, and the flavor changes significantly depending on the quantity used. Since its a concentrate, it will hold up straight to stronger liquors.
By simply crafting a concentrate, we have reduced the number of bottles and containers used. The majority of the packaging we use has an extremely low footprint compared to the norm. We hope you will reuse our packaging as well. One and done is a waste.
More on sustainability coming soon as we develop our processes and partners.